Birmingham City University commissioned a series of motion graphics to support student recruitment and key campaign messaging across digital channels. The challenge was to communicate complex information quickly and clearly, while staying true to the university’s bold brand identity and ensuring the content worked across multiple formats, platforms, and audiences.

We designed and produced a suite of motion graphics that combined strong typography, brand-led colour, illustration, and animation to deliver clear, engaging messages with impact. The motion work was designed to be versatile and scalable, working across social media, web, and internal channels. The result is a confident, eye-catching set of assets that strengthen campaign visibility, improve message clarity, and help Birmingham City University connect with prospective students in a dynamic, modern way.