Birmingham City University is one of the leading Universities in the UK providing world-class education, right in the heart of Birmingham city centre. Every year BCU recruit even more students onto over 50 courses right across the entire university. One method in attracting students onto courses is through course guides and prospectuses to help students make an informed decision about where they’d like to study. These prospectuses were both digital and print and handed out to prospective students at open events and through other marketing channels via the university website.