Birmingham City University commissioned us to design and produce a new suite of undergraduate prospectuses aligned with their updated brand identity. The challenge was to translate the new brand style into clear, engaging editorial layouts that could work consistently across a wide range of subject areas, while still allowing each course to retain its own character. The prospectuses needed to appeal to a diverse student audience, balance inspiration with clarity, and support both print and digital use.

We created a flexible prospectus design system that combined bold typography, confident colour palettes, and considered use of photography to bring each course to life. Working across multiple faculties, we applied the new brand consistently while tailoring layouts to suit different subjects and content needs. The final prospectuses provide Birmingham City University with a cohesive, future-proof suite of materials that clearly communicate course information, strengthen brand recognition, and support student recruitment across all touchpoints.