Ponchinellos is a family-owned and run Italian takeaway, cafe, and bar situated in Hinckley. Established in 1985 Ponchinellos was the first pizza and pasta takeaway in the town, the owner prides himself on the authenticity and freshness of the food using recipes that have been handed down from generations. Although synonyms with the takeaway the branding and overall style needed an update. Our aim was to introduce a brand new style that complimented the history of the business and could continue the legacy.